A volunteer at the Mormon trans-humanist Association recently unveiled a brilliant psychological “game” he played with members of Facebook’s most prestigious Sam Harris fan group. Although the story is still unfolding, Diego Carballo explains how he created an elaborate test to see how many people actually read merely the title of news articles and how many others took the time to read the entire page.
When asked about the detailed findings of his little experiment he apathetically applied “meh, it was just a joke… now get that fucking microphone out of my face”.