Beware! Are you feeding your dog this? New dog food changes fur color.

Purrina dog chow, in accordance with Stanforde university, have developed a brand new line of dog food called Fabulous Food. It has been chemically crafted to alter the fur of your pets to a rainbow of different colors. It does this through a pigmentation process called furcolordye in which the fur molds to whatever color the owner wishes.
Even the dogs poop changes colors to match the fur!