It seems like Accenture (ACC +1.4) was prepared for Today’s breaking news from security agency Upguard this morning. In a daring move Accenture is launching a rebranding of their whole compagny. This regrading is a key part of it’s strategy to avoid any lawsuits and show more transparency. The company will now continue operations under the name Amature, the CEO is “100%” behind the initiative but warns to not “quote [him] on the statistics” since “that’s the same statistic we offered or client in term of the security of our services.” The market reacted positively to the news with a gain of 1.4 points this morning. [Developing]
In the middle of a scandal Accenture rebrands itself.
