KLM brand to be phased out and replaced by “Joon” by Q4 2020

AMSTERDAM – In an effort to appeal to the growing millennial population in The Netherlands, The Air France-KLM Group have announced that the KLM brand will be replaced by the “Joon” brand by the end of 2020. Air France will maintain its brand in select business-oriented markets such as New York, Shanghai, and Singapore.